Study cases

This is a portfolio with a part of the clients between 2014 and 2020. As part of my design thinking journey, my consulting services have evolved with me. As such, some of the visual representations you will find from the earlier projects might not represent my current capabilities. As we are not evolving as designers not just with our methods but also with our crafts, new tools like Figma, Adobe XD, Invision, Jira, and Confluence from the Atlassian stack have added nuances to strategies that in the past looked less “sexy” but delivered value. I am happy to learn new visualization tools and data science-related tools to help BI teams understand data with an eye for customer insights.

Super skills: Zooming in and out of topics, conceptualizing, designing frameworks for holistic change

In 2012 Cinci La Suta Rosu was launched as a marketing& PR agency and employed and managed 4-5 people for 2 years in Romania – Creative industries focused. Part of the projects I worked on then can be found in a separate archive here.

Business model innovation / Customer journey mapping / Fundraising / Marketing strategy / Product development / Sales & growth strategies / Service Design / User Experience Design / User Journey mapping
Brand strategy / Business model innovation / Content Marketing / Customer journey mapping / Marketing strategy / User Experience Design / User Journey mapping
Customer journey mapping / Design / Product development / Service Design / User Journey mapping / Website design
Business model innovation / Customer journey mapping / Service Design / User Experience Design / User Journey mapping
Business model innovation / Customer journey mapping / Design / Service Design / User Experience Design / User Journey mapping
Product development / Sales & growth strategies / Service Design
Business model innovation / Market fit / Marketing strategy / Product development / Service Design / User Journey mapping
Business model innovation / Customer journey mapping / Product development / Service Design / User Journey mapping
Business model innovation / Customer journey mapping / Landing page / Product development / Service Design / User Journey mapping / UX& UI / Website design
Business model innovation / Customer journey mapping / Sales & growth strategies / User Journey mapping / UX& UI
Content Marketing / Customer journey mapping / Marketing strategy / Sales & growth strategies / User Journey mapping
Design thinking prioritization matrix
Business model innovation / Customer journey mapping / Product development / Service Design / User Journey mapping
Atlantic london learning platform