Rewire Institute

Project type:  Rewire is a mental health app helping people reframe the beliefs that keep them stuck in mental wireframes that no longer serve their present. Rewiring the brain is the method used to help treat trauma as well as depression and anxiety.

Context:

– In the context of a personal development journey I started about 4 years ago while working for THNK Creative Leadership School, I started reading psychology books.

– In 2018, for 6 months I focused on reading over 100 books on psychology to understand depression, highly sensitive people, and external stimuli that overburden introverted people.

– I discovered the main beneficiary of such tools would be men in the workplace in highly stressful and competitive environments ( startups, executive positions, etc) as their need is to be efficient and “pill” dosed.

Challenge: 

  • Doing research on the problem, market size, and type of existing solutions

Problem

Over 1 mil patients in the NL only are on waitlists of 4-6 months minimum for getting assigned to a mental health practitioner.

Practitioners have a hard time assessing the level of care these patients have in order to prioritize their intakes.

The therapy processes have confidential treatment codes that enable both insurances to decide not to deduct them as well as therapists to not be tracked for their efficacy with their patients.

The lack of transparency and standardization in the operational management of mental health services keeps this problem ongoing.

Market size

  • The Netherlands – GGZ

Patients waiting list time: 4-6 months

Number annual patients: ~900K in 2012 and growing by 6-15% yearly

  • UK market – NHS

Patients waiting list time: 4-12 weeks

Number annual patients: 1 in 4 people Mental illness is the largest single source of burden of disease in the UK.

Cost: £18 billion per year

70-75% of people with diagnosable mental illness receive no treatment at all

Competition & competitor analysis

Competitive advantage

  • HOLISTIC PERSPECTIVE OVER IMPROVEMENT AREAS OF USERS LIFE
  • PERSONALIZED JOURNEY ( Algorithm using AI to suggest personalized solutions)
  • BEAUTIFUL UX
  • ORGANIZING THE THOUGHT PROCESS
  • GAMIFICATION FOR DATA INPUT ( STREK)

Tools used: 

  • User journey mapping
  • User research and ethnographic research
  • Service design blueprint
  • A/B testing
  • co-creation
  • business model canvas
  • Value proposition canvas
  • persona mapping

Results: 

– I looked up the main frameworks of organizational management and project management and agile and scrum for personal life situations and made a framework in order to provide a structured way for users to evaluate their mental health.

Currently under development for investment.