When we look at the reasons why people should pay for a subscription in your marketplace, things look very different for your product team compared to your end-users on one of both sides of the marketplace. This is why I came up with a metric...
When we look at the reasons why people should pay for a subscription in your marketplace, things look very different for your product team compared to your end-users on one of both sides of the marketplace. This is why I came up with a metric...
Entering new markets might entitle learning new customer segments and new jobs to get done for them without changing the product. When building a persona profile for your marketing strategy, the "job to get done" comes across for many marketers as a very difficult thing...