One of the main problems arising in the world together with automation and digitalization of services is that people get more lonely. The math is simple here. You think you can make the self-checkout in the supermarket more efficient for people, but you lose the...
Since we know that design thinking was created for problem-solving and is meant to be a process preoccupied with narrowing concerns, we need to zoom out of this bubble and see what is beyond that. Before this, in the 1960s companies were not thinking of...
If you want to learn how to drive more traffic on your website but you haven’t connected that with your marketing strategy, it’s time to stop here and spend some time on the diagram I made here. The blueprint you see above is what I...
While most people working in customer-centric companies heard about the term service designer, very few people know what they do exactly and even fewer people heard about design ops. If you look at the analogy between Dev Ops and Design Ops you can see the parallel of work...
When we look at the reasons why people should pay for a subscription in your marketplace, things look very different for your product team compared to your end-users on one of both sides of the marketplace. This is why I came up with a metric...
Entering new markets might entitle learning new customer segments and new jobs to get done for them without changing the product. When building a persona profile for your marketing strategy, the "job to get done" comes across for many marketers as a very difficult thing...
